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#Purple urkle and snoop tv#
White said the project comes after 20 years of hearing about his fictional TV character displayed on cannabis products. It’s set to launch in California on April 20, or 4/20, and includes variants of the strain Purple Urkle. White, known for playing Steve Urkel on the 1990s sitcom “Family Matters,” is partnering with 710 Labs on his new line, itsPurpl. The accompanying merch catalog features tees, socks, hats, and, of course, waffle-makers shaped like Jaleel White's face.Actor Jaleel White is joining the growing list of celebrities who have launched a cannabis brand. The strains will be sold in eighth jars, pods, and the charmingly ridiculous "Noodle Doinks," which are joints rolled with a piece of fusilli pasta as their filter. Launching on 4/20 (duh,) ItsPurpl will spotlight three strains developed by White and 710 Labs, including Purple Urkle (again, duh,) Mendo Purps x Zkittlez (only available in disposable vape pods,) and Stefon, which is a cross of Urkle and The White and a not so subtle hat-tip to his character's suave alter-ego. "The thing that always stood out to me was there no clear brand leader for fire purple weed," White says.Īnd so, in steps the man behind Steve Urkel with his own take on his character's namesake strain. White was also curious why other cannabis brands hadn't moved to own the top-shelf purple strain market. In an interview with the publication, White claimed to have grown frustrated with seeing his face on the labels of countless variations of Purple Urkle, a strain popular in the early-2000s that has become more difficult to find in recent years. Per Forbes' report, White has partnered with 710 Labs to create his ItsPurpl weed banner, featuring a silhouette of his Family Matters character right in the branding.
Steve Urkel is entering the weird and wild world of cannabis.Īctor Jaleel White is reviving his Steve Urkel character to launch a new line of cannabis products.
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